Business skills - Interpretation Essay Example | Topics and Well Written Essays - 500 words

Business skills - Interpretation - Essay Example The United States segment is the least contributor to the company’s profits as its best performance is operation at break even point (Mowen, Hansen, & Heitger 2015, p. 122). All of the segments, however, reported volatile trends that also declined over the period. The following chart shows average profit contribution of all the segments over the considered years. The UK contributed an average of 61 percent of the company’s profits over the years and can be projected to continue being the main source of profits in the short run while The United States operates under losses and is likely to continue in the trend. The UK is the significant revenue generating segment and this explains its profit significance. In addition, revenues from the UK has the same trend as that of total revenue and this means that it is core to the company’s income. The trend in revenue is also less volatile and increasing, and an indicator of sustainable growth. The difference shows that expenses that the group incurs in its activities are more volatile than are revenues because profit is a factor of expenses (Porter & Norton 2012, p. 70). The existence of the UK as the source of revenue and the trend that suggest profitability in the other segments also means that the company can expand its operations in the UK and in the other segments, as an optimization strategy. The United States, unlike other segments, however, is not promising to the group as the following chart shows for average revenues.

Using a company as an example, explain the advantages and risks of Essay

Using a company as an example, explain the advantages and risks of green branding a product or service - Essay Example Green branding sometimes act as the unique selling proposition for a particular company or product. Green brands are actually the ones which are amongst the most sold products in the world and enjoy a better brand position (Fahey, 2007). Automobiles are considered as one of the major source of environmental pollution in the world. Therefore it has been the need of the hour to deliver something new to the customers that will be attractive as well as eco-friendly. Toyota is one company which has tried its best to be on the greener side. For instance, the launch of the first generation of hybrid car named Toyota Prius back in 1998 was a great effort made by the company to reduce carbon emission and even Camry, Estima, Alphard etc is considered among the green sub brands of Toyota and are the models of hybrid synergy drive technologies. Though, Toyota in itself is not environment friendly and all their cars are not among the green band wagons as the likes of Avensis and Celica. But a conscious effort on the part of Toyota is made to change their image. The change has been highly appreciable among the people, which reflect in their sales records (Bruner, n.d.). Toyota started thinking of the environmental concerns way back in the year 1993 when it first drafted its action plan. In recent times, one of the major steps taken by Toyota towards the green branding of their company is by the formation of the Fourth Environmental Action Plan in the year of 2005. It was a vision of Toyota for the year 2006 to the year 2010 to develop a recycling based society. It was a long term oriented goal which emphasised more on the action plans which need to be undertaken for five years, so that it can bring about a considerable change in the year 2020 or at least by 2030. The company also aimed at becoming the global leader and the initiators of the total environmental change process.