Essay - Circus cat, alley cat - 828 Words

English analysis – Circus cat, Alley cat The short story â€Å"Circus cat, alley cat† is written by Anita Desai and is on three pages. The short story is about Anna, a circus performer who becomes a nanny for an English family. Anna is performing with tigers and lions in an exciting show. The narrator is a child and has a wild imagination. When Anna is babysitting the children, the narrator often imagines that Anna cracks her whip, and controls the cats. One day Anna’s baby is taken away from her, and she leaves to get it back. In the end, the narrator is in the circus seeing her perform. During my analysis, I will focus on a description of the setting, a characterization of the narrator and Anna, a discussion of the narrative technique and†¦show more content†¦Then in the end, the narrator still sees her as â€Å"Anna the circus cat† which indicates that the narrator still is frightened of her. Anna, her real name or stage name Shakti, is a young quit big woman and, as mentioned earlier, a former cats trainer in a circus. Her look is described on page 1 line 6: â€Å"She was large and heavily built, with very black bright eyes and a lot of winey black hair†. She has been married but left her husband, because he thought she was to stay at home and then he took over her show. The English Mrs. Bates found her on the street near starvation, and then hired her as a nanny. She ends up in the circus again after the search for the baby. The children sees a as a â€Å"Anna of the circus† because of her past, but in fact she is a nice tame alley cat page 2 line 21: â€Å"No matter how hard Mrs. Bates tried to domesticate her and turn her into a tame alley cat, a nice, motherly pussy cat, Anna remained to us the â€Å"breath-taking, death defying, terror striking† Anna of the circus†. The narrative technique is often seen when the narrator describes his/hers imaginations. When the narrator describes them the words are changing and giving the children animal character, page 2 lie 9: â€Å"We would no longer walk, or run, we would prowl. We would not hop or skip, but spring and leap†. All these changes in their behavior shows that they change when they are around Anna. They become herShow MoreRelatedChildrens Literature13219 Words   |  53 Pagesanother celebrated collection of nonsense verse with comic illustrations that rejects the impulse to be morally improving or didactic. Lear specialized in the limerick although he also was skilled at writing longer poems, such as The Owl and the Pussy-cat and The Dong with a Luminous Nose, which are tinged with melancholy. Carroll and Lear are often paired as the two great writers of nonsense literature. Both authors were influenced by those anonymous comic verses known in England as nursery rhymesRead MoreRomantici sm and Modernism as Strange Bedfellows: A Fresh Look at Jack Kerouacs On the Road12240 Words   |  49 Pagesused to illustrate this—Dean Moriarty the romantic and alienated hero, the West as romantic idyll-cum- land of disillusionment, and Mexico, the last frontier of pure sky, sunshine and the spirit of the indigenous people countered with the reality of â€Å"alleys . . . with open sewersâ€Å"(300). The first subject is the protagonist, Dean Moriarty, a free-wheeling poster child of romantic heroism. Dean is the driving force out of the west, manned with a car he drives at amazing speeds, yet seemingly alwaysRead MoreDeveloping Management Skills404131 Words   |  1617 Pagessolvers and decision makers who prefer to deal with technical tasks and straightforward, prescribed problems rather than social or interpersonal issues. They excel at problems that have one correct answer. Multiple-choice exams are preferred over essay exams. Research has suggested that these individuals are inclined toward careers in technology, engineering, and law. In college, students with a knowing style tend to major in the physical sciences, engineering, law, and computers. In business, they

Essay on Egypt, Mesopotamia and Ancient Greek Civilizations

Michael Jones 10/5/2012 Cabrera Egypt, Mesopotamia and Ancient Greek Civilizations The Ancient Egyptians, Mesopotamia, and Greeks were some of the oldest complex societies, although similar in many aspects. Mesopotamia is located in the Fertile Crescent, land in and between the Tigris and Euphrates rivers usually known as modern day Iraq and Eastern Syria.(24) In Egypt, the Nile River creates a fertile valley which is rich in nutrients and essential to their survival. The Nile flows from Burundi, slightly south of the equator eventually traveling through Egypt and into the Mediterranean. Ancient Greece is situated very closely to Egypt so trading was easy between them. How are these three civilizations comparable and different?†¦show more content†¦Egypt, unlike Mesopotamia did not have a slave markets. Slaves were usually prisoners captured in wartimes. They could often be located in the households of Pharaohs or working in mines. This structure of Egyptian culture held similar relationships to the Greeks . Ancient Greece had a social structure that matches some of Egypt’s and Mesopotamian. Although, Ancient Greece did not have Pharaohs, they did however have an upper-class. To be a member of this class you couldn’t have a job and an individual had to possess many talents and wealth. The middle-class or Metics known as free men of foreign birth were ineligible for citizenship. They were mostly professional men merchants, contractors, manufactures, managers, tradesmen and craftsmen. The lower class was partly made of freedmen, individuals who were once slaves. These individuals could thus come up from being a slave by purchasing their freedom or anything else to being a member of the middle class. Slaves were often prisoners of war, victims of slave raids, infants rescued from exposure, and criminals. All of the social stratification connects to each other and some diversity can be seen in each society. Government in Mesopotamia was similar to modern democracies. The Sum erians in Mesopotamia elected an assembly of individuals similar to the ancient Greeks to operate the government. The kings in Sumer were elected by the assembly and as time proceeded the Lugals considered themselves to be godlike. TheyShow MoreRelatedReligion Importance949 Words   |  4 PagesLet’s discuss the importance of religion in the ancient world. Religion has played a positive or negative role in our history for a very long time. People use religion to oppress others while others use it for good. There are different communities of believers that used their religious traditions to shape and transform themselves. Religion influences people to engage more with their morals, family, and more likely to volunteer for their community. Religion also creates a practice of communicationRead More Exploring The Four Ancient Civilizations- Mesopotamia, Egypt, Greece and Israel1009 Words   |  5 Pagesnumerous cultures, each unique in some ways while the same time having featu res in common. Mesopotamia, Egypt, Greece and Israel are all important to the history of the world because of religious, social, political and economic development. In the first civilization, both Mesopotamia and Egypt relied on a hunter-gatherer economic system, during that time, every country in the world strived on it. Mesopotamia had rich soil for agriculture, but experiences floods. For the Mesopotamians, theseRead MoreAccording to the modern researchers, the Mesopotamian and Egyptian civilizations likely seem very1200 Words   |  5 Pagesthe modern researchers, the Mesopotamian and Egyptian civilizations likely seem very similar. They had cities, a relatively high standard of living, music, arts , religion, writing, and literature.They both developed at the same time . However, they differed in important and some different ways, especially in terms of culture, politics, religion, art and architecture. Also, they have the geography which is their located differently. Egypt lies on the fertile Nile River valley , and desert aroundRead MoreEssay on Compare and Contrast Egypt and Mesopotamia901 Words   |  4 PagesEgypt developed around the Nile River, while Mesopotamia developed between the Tigris and Euphrates rivers. Egypt and Mesopotamia grew into complex civilizations. Politically, both Egypt and Mesopotamia had a government with one main ruler, but Egypt had a centralized government with a pharaoh, while Mesopotamia had a decentralized government with a king. Socially, both civilizations were patriarchal, but Egypt was more lenient towards women while Mesopotamia was stricter. The political and socialRead MoreEgypt And Mesopotamia917 Words   |  4 PagesArchitecture in Egypt and Mesopotamia When you think about ancient architecture, what questions arise? Do you ask yourself about its history, durability, and structure? For example, Egypt is known for its pyramids, while Mesopotamia is known for its temple. Both are influential and recognizable after so many years and will continue to be for years to come, those questions come without a doubt to mind. In the following paragraphs, these questions will be answered and explainedRead MoreThe Relationship Between Mythology And History : Ancient Mesopotamia And Egypt1125 Words   |  5 Pages An analysis of the Relationship between Mythology and History: Mythology in Ancient Mesopotamia and Egypt William R Madden Western Civilization September 25, 2017â€Æ' How has history been affected by the myths of ancient cultures? Merriam-Webster’s Dictionary defines the word history as â€Å"a chronological record of significant events.† In contrast, Merriam-Webster defines the word mythology as â€Å"an allegorical narrative† or â€Å"a body of myths: such as: the myths dealing with the godsRead MoreSimilarities in the Artwork of Mesopotamia, Ancient Egypt, the Aegean cultures, and Ancient Greece941 Words   |  4 Pages The artworks of Mesopotamia, Ancient Egypt, the Aegean cultures, and Ancient Greece have similarities that not only reflect objects and images, but also the media, style and representation. These countries were not always wealthy, clever, creative and powerful enough to gain supplies, but they all find a way to create art with what they had. They have all influenced on each other’s cultures and belief through their artistic values and ways, ranging from the materials and tools they use, positionRead MoreThe Civilizations Of Ancient Civilization1178 Words   |  5 Pages Civilization, derived from the latin word â€Å"civis† meaning â€Å"citizen†, or simply someone who lives in a city. However, what is the difference between a group of people who live in a town and our modern concept of civilization. To find the answer to that question we can turn to the civilizations of ancient times. The beginning of civilization as we know it began in the Neolithic era. This era began with a very distinct change to the way of life, from the old way of migrating constantly to whereverRead Morehis112 r3 Ancient Civilizations and the Greek World Matrix1457 Words   |  6 Pagesï » ¿University of Phoenix Material Ancient Civilizations and the Greek World Matrix Complete the matrix by entering cultural, political, and economic developments that had lasting effects or that are significant of each civilization. The table includes one example. Civilization Cultural Developments Political Developments Economic Developments Mesopotamian Developed the beginnings of astronomy and mathematics Believed in many gods not just one. Emergence of Kings, exercised distinct political ratherRead MoreComparing Religious And Political Authority Of Early Civilizations1352 Words   |  6 PagesAuthority of Early Civilizations Civilization can be defined along lines of a sophisticated state of human society, whereby a high level of culture and science, as well as industry and government has been attained. This paper compares civilization in the line of authority, both in religious and political spheres among the three groups; Mesopotamia, Nile in Egypt and Indus Valley (Mahenjodaro and Harrapa) in India. Mesopotamia Political organization The name Mesopotamia is derived from a Greek word that means

The Environmental Ethics of Christians free essay sample

A paper which discusses the environmental ethics practiced by Christians. By using examples and sources from the Bible, the author of this paper shows Gods intentions for his followers on issues relating to the environment. The paper shows that Christian Environmentalists believe that the earth was given to Man as a gift with certain conditions and that Man is not fulfilling these conditions by destroying the earth and annihilating species. There are many examples in the Bible of Christianitys environmental concerns. There is a broad belief in taking care of all of Gods creations, and we, as humans are to be the caretakers. God put the responsibility of caring for the earth with man. Man is required to take care of the resources God put on earth. The Bible warns us that those who destroy the earth will be destroyed themselves. God has put man to watch over his creation and it is our commitment to do so that portrays the ideas about nature in Christian beliefs. We will write a custom essay sample on The Environmental Ethics of Christians or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

London Olympics 2012

Introduction The following essay is on event management and it specifically looks for ways in which the event organizers of the London Olympics 2012 can make the event one of the most memorable experiences to the attending visitors.Advertising We will write a custom essay sample on London Olympics 2012 specifically for you for only $16.05 $11/page Learn More Description The city of London has the privilege of hosting the event this year and it is the hope of everyone that the event organizers will provide the best experience to entire viewers. The management of the event requires shrewdness in project management and coordination of activities (Hermes, Loos and Thomas, 2008). The event presents a huge marketing benefit for the country as well as economic benefits. Marketing opportunity will come from the exhibition of the country’s products (Jones, 2001). The event will attract more than nine million visitors to London and 10, 5000 participants. Th is essay will focus on how to make the event successful. Events are occurrences that are planned or unplanned. This essay will however discuss specifically Olympics 2012 that is a mega event. A mega event is an event that has a worldwide prominence and participation (Getz, 2000). Theoretical perspectives of event management Event management is concerned with the organisation of resources such as time and human resources as well as capital to ensure that the activities take place in a timely manner and that they result in the intended outcome (Getz, 2007). When event management is viewed from that perspective, event management can then be described as organisation of activities procedurally and professionally to ensure that the occurrence has achieved the desired outcome (Goldblatt, 2005). When looking at it from this perspective it is easy to focus on the development of the activities that make a planned event successful as well as align the activities comprehensively. From a projec t, management perspective the event management has five major phases discussed below (Allen et al., 2008). The first phase is the research that involves conducting a preliminary research with an aim of obtaining information on the event scheduled to take place. It involves carrying out a feasibility study on the host city of the event (Lindlof and Taylor, 2002).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other researches from the Sydney Olympics express visitors’ dissatisfaction over proliferation of vendors and marketing throughout the event that made the experience disgusting. The visitors were interested in glamour and thrill as part of their experience (Malhotra, 2002). The visitors were of different demographics in terms of age, race, and country of origin. The feasibility study helps in identifying materials and services needed for the success of the event (Getz, 1998). Af ter conducting the feasibility study, the next step involves design. This concerns giving the visitors a memorable experience using the six D’s of experience. These are: Details of the artefacts, which are important in London experience especially in artefacts such as logos, details of the stage performance and the sporting activities. Depiction of the expected experience is also an important part of preparing the London Olympic visitors with an idea of how the real experience will be. The other experience is the exact benefits that the visitors will get. For London Olympics it is the glamour, the art, technology and infrastructure that will make it exciting. Deciding on the image or position of the event is important. The London Olympic image is yet to come out fully, but the Olympic itself is enough brands to market the sporting experience. Demonstration of the experience has been done by publicizing the event through websites and commercials that show how it will be like. Delivery of the experience is the activities done during the games such as giving visitors exciting experience in the venues and outside the venues. Delight is the visitors’ appreciation of the experience. The London Olympic organisers can obtain this by providing artefacts of the medal holders and winners as well as other memorabilia items related to the event (Gilmore and Pine, 1999). The design focuses on the creative aspect of the event and concerns the appearance and decorations that will make the place attractive and memorable. This aspect gives the event uniqueness from other events (Gilmore and Pine, 1998). The design process calls for the event organisers to work together and brainstorm ideas on the type of art and designs to use in the event (Funke, Meusburger and Wunder, 2009). The design brings the artistic aspect of event and contributes immensely to the legacy of the experience. It may involve aspects of lighting, calligraphy, painting, and the general arrangeme nt of the venue especially during the London Olympic 2012 opening and closing ceremonies which are helpful in publicizing London Olympic and entertaining visitors (Goldblatt, 1997).Advertising We will write a custom essay sample on London Olympics 2012 specifically for you for only $16.05 $11/page Learn More The third major aspect of event management for incorporation when managing event is planning. This stage is imperative for the London Olympic 2012 in order to give the visitors and spectators a better experience. Special planning is needed like assessing the risk of the event especially due to terrorism activities. This requires specials marketing and safety measures to attract visitors. The aspect of time is imperative in ensuring that appropriate preparations that are possible before the event takes place are done (Compton et al., 2007). Time planning ensures that the preparations are timely. The other aspect of planning deals with space, which lo oks into venues. For London Olympics 2012, the venues are the Olympic stadium, the Aquatic centre, Velodrome and Handball Arena. Planning involves looking at the number of people each venue can accommodate. It also looks into the aspects of travel especially because traffic in London can be a problem during the event. The other important aspects are the decorations, and the appearance of performance stage to ensure that it is visible to all attendees of the opening and closing ceremonies. Other than planning space and time, preparation also involves budgeting for the event (Higham Hinch, 2001). The fourth aspect of event management is that of coordination of activities. It is hard for the project manager to organise the event alone (Foley, Perry and Rumpf, 1996). It involves delegation of responsibilities to trusted and capable individuals who can deliver results in the area of their expertise (Schofield and Thompson, 2002). Coordination involves communicating the arrangements and decisions made with clarity to all stakeholders in order to have a proper execution of all the activities. Coordination aspect involves staffing, as staffs execute the plan of the event (O’Toole, 2000). The final aspect of event management is that of evaluation. The organisers can learn the need to balance between marketing and experience to avoid creating distraction and displeasure to the visitors like in the case of Sydney Olympics (Smith, 2008). The other one is of providing good visitor experience as in the case of Beijing 2008, which was a successful event (Kolaja, 2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To succeed in conducting evaluation it is necessary to conduct a pre event survey on the expectation of the attendees and post event survey on the satisfaction of the attendees (Gold, 1958). This helps to evaluate areas that need improvement in future (Malhotra, 2002). How to make London Olympics memorable To make the London Olympics 2012 a success it is necessary to explore factors of event management that culminate into its success. These factors contribute immensely to the success or failure of an event. Timing The first factor is the timing of the event. This regards whether people will be available or not. In the case of London Olympics, the event will take place from July 27th to 12th August 2012 and Paralympics from 29th August to 9th September 2012 (Parry and Shone, 2011). Finance planning Currently the organisers of the London Olympics 2012 are working on an estimated budget of  £9 billion. Most of this cost will cater for security. The central government will meet part o f the budget. Ticket sales, broadcasting rights, and sponsorships will play a significant role in funding the budget. The visitors will certainly get value for their money through the security, and infrastructural developments in place to make their experience exciting and memorable. After creating the budget, the next step is to look for the sponsors of the event. The sponsorships are necessary in providing the necessary funds to make the event successful (Haug and Teune, 2008). The publicity and advertising costs are some of the costs incurred as part of event organisation (Arcodia and Reid, 2002). Human resources The other factor other than the finances that is critical in the preparation of the Olympics 2012 is the aspect of human resources management. The staffs includes people whose work is to provide security in the field, the venue architects, designers, the broadcasters, the caterers of the guests and tour guides to assist the attendees on travel issues (Baum and Lockstone, 2007). Proper preparation of the human resources will be imperative in making the London Olympic 2012 successful. Currently the London Olympic management team is relying on the seventy thousand volunteers to assist them in the preparations and during the game period. The game makers make the experience of the visitors better by assisting them to locate seats and locations and in movement form one venue to another (Bartholomew, 2002). Infrastructure Infrastructure development is another preparation of the London Olympic 2012. New stadiums are already in place and the state of art design of the stadiums will create a feeling of novelty and excitement to the attendees. This is a major step in giving the spectators and the visitors a good experience (Goldblatt, 2000). Infrastructure also concerns the development of the transport networks to make it possible for the visitors to travel from one destination to another. In case of London Olympics 2012, the most appropriate transport networ k will be the rail, tube and air travel for overseas visitors to transport people to the stadium. There will also be the Euro train for the European visitors who wish to travel by train. Providing additional trains to cater for the increased demand for transport in the city will greatly help in easing congestion and inconveniences during the event otherwise transport might prove to be a problem to the visitors, the measures are still not enough to address traffic issues (Deery, Hede and Jago, 2002). Technology The other factor to consider when staging the London Olympics is technology. It will apply in the communication and in broadcasting of the event across the globe. Sony has said that the event will be recorded live using HDV 1012 cameras, which are some of the highest quality cameras in the market (Smith, 2008). There will be screens in the stadiums as well as in the Olympic park. This will help the visitors in the stadiums to have a closer view of the activities. It will also enable them to watch even those events they do not have tickets for in outdoor venues such as the Olympic park. Technology is also imperative especially in monitoring the security of the venues using micro cameras. It will also apply in the transportation of the spectators from their residences to the venue (Arcodia and Robb, 2000). Technology will also apply in marketing the event especially to the locals and creating euphoria for the event using social media networks such as twitter and face book. It will also apply in mobilising and coordinating the volunteers by updating them on where the volunteer services are needed using the social media (Smith, 2008). Entertainment The other major factor in making the Olympic 2012 successful is entertainment. This matters a lot in the event organisation. Although the Olympic itself is an entertainment-sporting event, other forms of entertainment to be in use for the crowds in between the games are important. Most of the entertainments will h appen during the opening ceremony that will be attended by the Queen Elizabeth, closing ceremony and parties across the UK and concerts as part of the Cultural Olympiad. A short film is expected and entertainment from the mascots (Beaven and Laws, 2008). Security The central government will provide the security for the event and the police officers will be deployed to all the venues. G4S Company will provide security for cash collection and transport during the event. The security measures adopted for the event include screening all the attendees at the entrance of all venues to guarantee safety to all attendees, installation of micro cameras in all venues to monitor the public (Graham, 2012). It will also involve screening all users of public transports. All the accommodation facilities will apply their own security measures to ensure that there is a security for everyone (Raj, 2008). For the London Olympics the country will deploy ten thousand police officers with the assistance o f thirteen thousand military officers reinforced by naval and air forces when providing security. This is a major security operation but it is worth the efforts as it is fatal to compromise security on such an event (Hiller, 1995). It may however be a nuisance to the visitors especially due to consistent screening that may make them uncomfortable. Marketing and promotions After budgeting for the event and sourcing for the resources needed to make the event imperative the next step is marketing. The marketing event involves publicising the event and creating awareness on the advantages of attending the games. Currently the organisers of the event have a website where one can register or buy tickets. The website provides a good marketing opportunity for the event to people across the globe especially because it provides updates on what the visitors will experience during the event. The other imperative issue in the event marketing is in the design of the venues especially in matters s uch as logo and symbols used during the event. The colours and symbols are of importance in making an event memorable to all the visitors. The logo colours in magenta, green and orange displays will be used in the London Olympics (Lee, 2005). The Olympic 2012 presents a marketing opportunity for the London’s merchandise especially on memorabilia articles such as coinage and paintings. It presents a tourism opportunity for the country to display its tourist attraction sites (Harris and Jago, 1999). The other aspect of creating a memorable event relates to having appropriate measures for guest relations. The visitor relations involve activities such as recognition of the VIPs, people with disability, and other guests (Allen et al., 2008). According the guests appropriate welcome is very important (Neale, 2000). Training the staff on how to handle guests, deploying interpreters and guides to assist the guests will go a long way in making the event memorable (Shanka and Taylor, 2 004). It also involves assisting the guests to visit the different parts of the country that they wish to tour in the course of the Olympics. Guest relations regarding the VIPs involve according them the appropriate treatment. It also involves conducting a survey before the event on the attendees to gather information on their expectations as well as conducting a survey in the course of the event to make adjustments in order to suit the event (Kawulich, 2005). The Olympic offers an opportunity to the sponsors to get publicity and marketing opportunity for their products and services. The sponsors should participate in giving the visitors a good experience by providing informative promotion messages that are creative and interesting to the visitors. Creative advertising and displays play a huge role in creating a memorable experience. Catering and vendor management The event organisers must take into consideration the aspects of catering for the guest’s accommodation. The most prominent vendor and is also a sponsor of the event is the McDonalds (Jago and Royal, 1998). The event management team must consider cases of the VIPS such as the Olympic organizing committees’ accommodation among other important guests (Mikolaitis and O’Toole, 2002). Quality of London Olympic Vendors will be verified by certifying and approving the vendors who shall operate within the vicinity of the event. This applies to food and beverage vendors. It is important to have a mechanism of validating the vendor by developing a code of conduct for vendors to ensure that they adhere to food safety and hygiene measures. This assists in ensuring that there is food safety and there are no disease outbreaks in the course of the event (Jago and Royal, 1998). Ticketing The other important aspect of consideration in the event management relates to the issuance of the tickets to the guests. The Olympic organising committee of the respective country usually sells the tickets of O lympics in other countries. It is expected that over nine million tickets would be sold for the London Olympics (London Organising Committee, 2012). Instituting appropriate ticket verification mechanisms will help the management to make the necessary arrangements as per the tickets booked for each game. For the athletic events ticket holders, they will receive free transport to the stadiums to ease congestion. There are events that will be free to everyone like the marathon and the mountain bike races (Robinson, 2010). Maintaining cleanliness throughout the event is also important. Instituting measures for garbage collection and damping of plastic waste is imperative in providing an experience of cleanliness to the visitors (McDonald, 1999). Conclusion The Olympic Games organisation is an opportunity to display the event’s organisation of a country. Making the London Olympic a success will be an honourable task for the event organisers. May they take the once a lifetime task with all the challenges it involves. References Allen, J., Harris, R., McDonnell, I. O’Toole, W. (2008) Festival special event management. Milton: John Wiley Sons Australia Ltd. Arcodia, C. Reid, S. (2002) The mission of event management associations. Vienna: Springer. Arcodia, C. Robb, A. (2000) A future for event management: taxonomy of event management terms. Sydney: Australian Centre for Event Management. Bartholomew, D. (2002) ‘Event Management: Hype or hope?’ Industry Week. 251 pp. 29. Baum, T. Lockstone, L. (2007) ‘Volunteers and mega sporting events: Developing a Research Framework’. International Journal of Event Management Research. 3 pp. 1. Beaven, Z. Laws, C. (2008) Never let me down again: Events and festivals. New York: Routledge. Compton, D., Ellis, G., Lee, J. Ralston, L. (2007) ‘Staging memorable events and festivals: An integrated model of service and experience factors’. International Journal of Event Managemen t Research. 3 pp. 24-38. Deery, M., Hede, A. Jago, L. (2002) ‘Special event research 1990-2001: Key trends and issues’. Paper presented at the Events Place Making: Event Research Conference. Sydney: University of Technology. Foley, P., Perry, M. Rumpf, P. (1996) ‘Events management: an emerging challenge in Australian higher education’. Festival Management Event Tourism. 4, pp. 85-93. Funke, J., Meusburger, P. Wunder, E. (2009) Milieus of creativity. Netherlands. Springer. Getz, D. (2007) Event studies. Oxford: Elsevier Ltd. Getz, D. (2000) Defining the field of event management.’ Event Management. 6 pp. 1-4. Getz, D. (1998) ‘Information sharing among festival managers’. Festival Management Event Tourism. 5 pp. 33-50. Getz, D. Wicks, B. (1994) ‘Professionalism and certification for festival and event practitioners: Trends and issues’. Festival Management Event Tourism. 2 pp. 103-109. Gilmore, J. Pine, B. (1998) †˜Welcome to the experience economy’. Harvard Business Review. 76 pp. 97-105. Gilmore, J. Pine, B. (1999) The experience economy: Work is theatre and every business a stage. Boston: Harvard Business School Press. Gold, L (1958) ‘Roles in sociological field observations’. Social Forces. 36, pp. 217-223. Goldblatt, J. (2005) Special events: Event leadership for a new world. New Jersey: John Wiley and Sons. Goldblatt, J. (2000) A future for event management: The analysis of major trends impacting the emerging profession. Sydney: Australian Centre for Event Management. Goldblatt, J. (1997) Special events – best practices in modern event management. New York: John Wiley Sons. Graham, S. (2012) Olympics 2012 security: Welcome to lockdown London. London 2012 will see the UK’s biggest mobilisation of military and security forces since the second world war and the effects will linger long after the athletes have left. Web. Harris, R. Jago, L. (1999) †˜Event education and training in Australia: The current state of play,’ Australian Journal of Hospitality Management. 6 pp. 45-51. Haug, C. Teune, S. (2008) ‘Identifying deliberation in social movement assemblies: Challenges of comparative participant observation,’ Journal of Public Deliberation. 4 pp. 1-37. Hermes, B., Loos, P. Thomas, O. (2008) ‘Reference model-based event management,’ International Journal of Event Management Research. 4 pp. 38-57. Hiller, H. (1995) ‘Conventions as mega-events: A new model for convention-host city relationship,’ Tourism Management. 16 pp. 375-379. Higham, J. Hinch, T. (2001) ‘Sport tourism: a framework for research.’ International Journal of Tourism Research. 3 pp. 45-58. Jago, L. Royal, C. (1998) ‘Special event accreditation: The practitioners’ perspective’. Festival Management Event Tourism. 5, pp. 221-230. Jones, C. (2001) Mega-events and host-region impacts: Determining the true worth of the Olympics. New York: Sage Publication. Kawulich, B. (2005) ‘Participant observation as a data collection method’. Journal of Qualitative Social Research. 6 pp. 1-22. Kolaja, J. (2011) ‘A contribution to the theory of participant observation’. Social Forces. 35 pp. 159-163. Lee, C. (2005) ‘Korea’s destination image formed by the 2002 World Cup’. Annals of Tourism Research. 32 pp. 839-858. Lindlof, T. Taylor, B. (2002) Qualitative communication research methods. California: Thousand Oaks. London Organising Committee. (2012) Additional London 2012 ceremonies and sport tickets to go on sale. Web. Malhotra, D. (2002) ‘Successful event management’. Journal of Services Research. 2 pp. 179. McDonald, I. (1999) ‘Festival and special events management’. Sydney, Australia: Wiley and Sons. Mikolaitis, P. O’Toole, W. (2002) Corporate event project management. New York: John Wiley So ns Inc. Neale, M. (2000) ‘Time for a new school of thought on degrees’. Marketing Event. 1 pp. 7. Nelson, K. (2004) Sociological theories of career choice: A study of workers in the special events industry. Las Vegas: University of Nevada. O’Toole, W. (2000) Towards the integration of event management best practices by the project management process. Sydney: Australian Centre for Event Management. Parry, B. Shone, A. (2001) Successful event management. London: Continuum. Raj, R. (2008) Events management: An integrated and practical approach. London: Sage Publication. Robinson, G. (2010) Events management. Wallingford: CABI. Shanka, T. Taylor, R. (2004) ‘A correspondence analysis of sources of information used by festival visitors’. Tourism Analysis. 9 pp. 55-62. Schofield, P. Thompson, K. (2002) Towards a framework for the study of overseas visitors’ travel behaviour in cities. Vienna: Springer. Silvers, J. (2003) ‘Event management: P rofession or occupation’. Event Management. 9 pp. 185-198. Smith, K. (2008) ‘The information mix for events: A comparison of multiple channels used by event organisers and visitors’. International Journal of Event Management Research. 4 pp. 24-37. This essay on London Olympics 2012 was written and submitted by user Matilda Flores to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Jazz Age and The Great Gatsby Essays

Jazz Age and The Great Gatsby Essays Jazz Age and The Great Gatsby Essay Jazz Age and The Great Gatsby Essay Essay Topic: The Great Gatsby The New Negro ?F Scott Fitzgerald was a well-known novelist in the 1920’s. He wrote many novels such as The Side of Paradise, The Beautiful and Damned, Tender Is the Night and his well-known novel, The Great Gatsby. F. Scott Fitzgerald called the 1920’s the â€Å"Jazz Age† because it was a time if economic success and cultural upbringing. Poetry, music and fashion were at its peak and constantly evolving. An example of the Jazz Age was, The Harlem Renaissance also known as the New Negro Movement. The Harlem Renaissance was the cultural, social, and artistic flare-up that took place in Harlem at the the end of World War I. During this period Harlem was a cultural center, drawing black writers, artists, musicians, photographers, poets, and scholars like Langston Hughes, James Weldon Johnson, Zora Neale Hurston and Countee Cullen. When you think of the Roaring 20’s, you feel awake, free and alive and with all the glamour, the music and the excitement there is no wonder the term â€Å"Jazz Age† was stated by Mr. Fitzgerald. Economics were good, prosperity for all was on the rise, changes in lifestyle and Technology revolutionized Americans life in a way that it has never been the same. It was the end of WW1 and America was showing their strength as a powerful Nation, but among this, it was the parties, the alcohol, the dancing, and the frivolous sex that took a hold of what dreams were made of. Music was the fore runner of this evolvement, Jazz and Blues were being inventive by all who had something to say and express. When it came to music at this time in American history, there seem to be no barriers sharing your soul through the words and the melody.Music back then was made to listen too, made you move, made you wanted to drink, dance and be happy, which is what Mr. Great Gatsby as he is known, was at the front of this movement. Clothes back then had flair of style that even today is still represented throughout the world.Suits that were ta

Transition Questions on SAT Writing Tips and Examples

Transition Questions on SAT Writing Tips and Examples SAT / ACT Prep Online Guides and Tips In writing, transitions are important because they help establish logical connections between ideas. On the SAT Writing and Languge section, questions about transitions are a major component of the test. In this article, I will thoroughly explain the types of transition questions on the SAT and provide detailed advice on how to correctly answer these questions. Importance of Transition Questions Based on our analysis, transition questions are the most common type of questions on the SAT Writing section. You can expect about 5-7 transition questions on the SAT. Therefore, in order to reach your target score, it’s essential to understand how to correctly answer SAT transition questions. What Are SAT Transition Questions? There are two major types of transition questions. The first type will ask you to select the transition word that best completes a sentence. Examples of transition words include â€Å"moreover,† â€Å"therefore,† and â€Å"nevertheless.† The other type of transition question will ask you to select the phrase or sentence that most logically connects to or follows another part of the passage. Type #1: Transitional Words Selecting the right transitional word or phrase to complete a sentence requires you to understand how different transitional words are used. For the most part, transitional word questions on the SAT cover three basic transitional relationships: addition, contrast, and causation. Addition: words like â€Å"furthermore† or â€Å"moreover† that continue or elaborate on a thought. Contrast: words like â€Å"despite† or â€Å"although† that introduce conflicting ideas. Causation: words like â€Å"since† or â€Å"because† that indicate a causal relationship. Here are some example sentences. Pay attention to how the transition words make sense in context. Addition: Making a Murderer is a riveting documentary. Also, it sheds light on the criminal justice system. Contrast: Chris is an extremely popular singer. However, his voice isn’t very good. Causation: Because the weather is warm, I’m wearing shorts today. Not every transition word falls into one of these categories, but thinking of transitions in these terms can help you correctly answer transition questions. Most of the transition word questions will ask you to connect two sentences using a transition word. Here’s a basic example of this type of question. Jeremy never studies. Also, he gets perfect grades on his exams. A. NO CHANGE B. Likewise, C. However, D. Therefore, Because you wouldn’t expect somebody who never studies to get perfect grades, we need to use a contrast word. Answer choice C is the only one that makes sense in context. Key Transition Words These are the most common transition words divided by type. Familiarize yourself with the words on this list and their corresponding transition types. Addition Contrast Causation Also However Thus Moreover On the other hand As such In fact Nonetheless Therefore Furthermore Nevertheless Consequently In addition Still As a result Similarly Instead Indeed Despite this In conclusion Meanwhile In other words Finally Next Likewise Then For example How to Approach Transition Word Questions Here's a step-by-step guide to help you correctly answer transition word questions. #1: Read Until the End of the Sentence This advice goes for all SAT Writing questions. To ensure that you properly understand the context and are able to correctly determine the right transition word to use, you need to read the entire sentence to effectively determine the relationship between the sentences. #2: Cross Out the Underlined Word Next, cross out the underlined word. Otherwise, if you don’t immediately recognize an obvious error, you may be biased in favor of the original phrasing. #3: Determine Which Word You Would Use Decide which transition word you would use to connect the sentences. You may find that exact word or a synonym in the answer choices. #4: Identify the Type of Relationship Determine whether the sentences have an addition, contrast, or causation relationship. In rare cases, they may have a different relationship. If you’re not sure, think about whether you would connect the sentences with and (addition), but (contrast), or so/because (causation). #5 Narrow Down Your Choices Once you know what you’re looking for, eliminate the choices that don’t make sense or aren’t grammatical. #6: Plug In Your Answer When you think you have selected the right answer, plug it into the original sentence to make sure the transition is logical. Follow the steps to SAT success! SAT Examples Use the steps to answer the following SAT transition word questions. First, we need to get rid of â€Å"also† and determine the relationship between the two sentences. The first sentence is talking about one benefit of greek yogurt compared to conventional yogurt. The next sentence lists another benefit of Greek yogurt; therefore, we can determine that we should use an addition transition word. â€Å"Also† is a perfect transition between these two sentences. The correct answer is A. However, let’s look at the other choices to make sure. Answer choice B could only be correct if the second sentence provided an explanation of the first. Answer choice C could only be correct if the two sentences had a causation relationship. The second sentence would have to be a result of the first sentence. Answer choice D is wrong because that transition could only be used if the second sentence provided an example of the first sentence. Let's try another SAT example of a transition word question: Again, let’s remove the transition â€Å"For instance† and determine the relationship between the two sentences. The first sentence states that advocates of organic food believe that organic is healthier, but that’s not supported by scientific evidence. The second sentence cites a review that analyzed 50 years of studies in which researchers found no evidence that organic crops were more nutritious than conventionally grown crops. The second sentence provides an example that supports the claim made in the first sentence. Therefore, we need a transition that introduces an example. Answer choice B indicates a contrast relationship and answer choices C and D indicate addition. The only answer choice that effectively introduces an example is answer choice A. Steven Depolo/Flickr Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free, SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. Click on the button below to register for one of our livestreams today! Type #2: Transitional Phrases and Sentences The other type of transition question asks you to select the phrase or sentence that will most logically connect to the information in the passage. These questions will normally be phrased like this: Which choice most effectively sets up the information that follows? Which choice most effectively sets up the information given at the end of the sentence? Which choice provides the most logical introduction to the sentence? Which choice most logically follows from the previous sentence? Basically, these questions are going to be asking you to select the choice that sets up information or logically follows previous sentences. Step-By-Step Approach to Transitional Phrases Questions These are general steps because the specific steps you take will be dependent on the exact question that is being asked. #1: Pay Attention to What the Question is Asking Make sure you’re answering the right question. Some questions may ask which choice sets up the information in the rest of the passage. Meanwhile, some questions may ask which choice sets up the information in the next sentence. You want to ensure that you don’t make a mistake because you misunderstood what thequestion was asking. #2: Read What’s Necessary to Answer the Question If the question asks you which choice logically follows from the previous sentence, you need to read the sentence in question and the previous sentence. If the question asks which choice sets up the information in the rest of the passage, you need to at least skim the rest of the passage before answering the question. Furthermore, it may be helpful to skip the question and come back to it after you've answered the questions on the rest of the passage. #3: Keep in Mind Types of Transitional Relationships Even though most of these questions don’t involve transitional words, it can be helpful to determine if there’s a clear contrasting, addition, or causal relationship. #4: Summarize the Information That Is Being Referenced in the Question Read and summarize the sentence or paragraph the question is asking about. For example, if the question asks which choice sets up the information that follows in the next paragraph, read the next paragraph and briefly summarize the information. Taking this step will allow you to more easily determine which answer choice sets up the information. #5: Narrow Down the Choices Eliminate answer choices that don’t logically set up the information or follow the previous sentence. The correct answer choice should make the sentences in question logically connect. $6: Plug in the Choice You Think Works Best After you’ve eliminated the choices you think are wrong, plug in the answer you’ve selected to make sure that it makes sense in context. Real SAT Examples Follow the steps I gave you to answer these SAT questions. The question is asking for the sentence that sets up the information revealed in the final two sentences of the paragraph, starting with â€Å"a 1994 survey.† After reading the final two sentences, we can determine that the information demonstrates that colleges haven’t supported the study of philosophy or shown that they care about philosophy. We need to find a sentence that logically connects to this information. Answer choice A has nothing to do with the information. There is no mention of jobs or job offers for philosophy students in those sentences. Answer choice B contradicts the information because philosophy departments were eliminated. Answer choice C has nothing to do with the information that follows. The information has nothing to do with students resisting majoring in philosophy. Answer choice D seems to be correct because it sets up the facts that a low percentage of colleges required philosophy and that 400 philosophy departments were eliminated. After plugging in answer choice D into the paragraph, everything makes sense in context. The previous sentence mentions the usefulness of philosophy, which sets up the contrast indicated by â€Å"However† in answer choice D. The rest of the sentence starting with â€Å"colleges† sets up the facts that are revealed in the following two sentences. The correct answer is D. Try one more example. The question is asking us to select the most logical introductory clause to the sentence. The correct answer should logically follow the previous sentence and connect to the rest of the sentence. The first sentence states that the food on rail lines was terrible. Because the sentence in the question is a sentence fragment (corrected in #14), you should read the following sentence,too. We need a clause that connects that bad quality of rail food with Harvey’s decision to open a restaurant to serve rail customers. The clause in the original sentence has nothing to do with the food quality or Harvey’s decision to open a restaurant. Similarly, answer choice B introduces unrelated information. Answer choice C seems to work perfectly when we plug it into the sentence. If we select answer choice D, there would be no introduction to the sentence and it would be less strongly connected to the previous sentence. The correct answer is C. Review: Key Strategies for Transition Questions Here are the important strategies to use when you encounter a transition question on the SAT. #1: Consider the Type of Transitional Relationship For all transition questions, think about how the sentences are related. Knowing the relationship between the sentences in question are key to determining how to transition between them. #2: Read the Question Carefully For questions that are written out, make sure you understand what the question is asking. Also, read enough of the passage to understand the context and answer the question. #3: Use Multiple Choice to Your Advantage For transition word questions, if two answers are synonyms, neither is correct. Eliminate obvious wrong answers. #4: Plug in the Answer You Think Is Best Check your answer by plugging in the choice you think is best. The transition should make sense in context. What's Next? Now that you've mastered a critical component of SAT Writing, make sure you know the most important grammar rules on the SAT. If you want to learn about a potentially challenging type of SAT Writing question, you should check out my article on SAT idioms. Finally, learn the secret to getting a perfect SAT score. Want to improve your SAT score by 160 points? Check out our best-in-class online SAT prep program. We guarantee your money back if you don't improve your SAT score by 160 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Writing and grammar lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Law Essay Example | Topics and Well Written Essays - 1250 words - 6

Law - Essay Example In this paper, laws are discussed as far as their determinations of the levels of freedom people enjoy are concerned (Locke 15). In America, there is a law governing each activity. From handling children to the amount of sugar in a Coke bottle, everything in America follows given guidelines. Operating without these guidelines often lands people in trouble ending in jail terms and fines. While the breaking of laws occurs in every country, the United States is often ridiculed for having laws on subjects that could be easily resolved using other methods. Being the most elaborate constitutions on earth, the United States constitution has a profound effect on the way people handle other people and live life in general (Locke 24). First, having some rules in place limits people’s freedom of movement. For example, moving from one state to the next requires that one informs their original state’s Department of Motor Vehicles and then updates their driver license to that effect. Failure to do these often results in one’s license being suspended. It is actually illogical that a nation with a single currency, president, and national flag should have different laws on the same issue. Secondly, having too many laws limits people’s imagination since it scares them into believing whatever they are up to could land them behind bars. In this sense, many people fear entering businesses such as the trading of commodities since one just does not know to differentiate between legal and the illegal. In essence, being without laws has its advantages and disadvantages. While not clouding people’s judgment, it gives people freedom to carry out evil deeds unchecked. As Hobbes once said, the existence of such a â€Å"dissolute condition of master less men, without subjection to Laws, and a coercive Power to their hands from rapine, and revenge† would be a breeding grounds for all vices bent on curtailing civilization and comfort. Laws shall thus remain

The Berlin Blockade Research Paper Example | Topics and Well Written Essays - 1500 words - 1

The Berlin Blockade - Research Paper Example During World War ii, Britain, France, the United States, and the Soviet Union banded together to form the allied powers in order to fight and overcome Germany.   The war was brutal and left devastation in its wake.   After the war, the main question was what to do with conquered Germany.   The Soviet Union, Britain, and the United States convened at Potsdam in Berlin for a conference which lasted from 16 July until 2 August. 1945.   This was the third conference held by the allies after the war in which decisions were taken as how to restore Europe and deal with Germany.   The leaders who attended were: Stalin of the Soviet Union, Truman of the United States and Churchill of Britain who was replaced by Attlee who had become the new Prime Minister of Britain.   Already, the tension was displayed between the Soviet Union who practiced Communism and the Western powers who had adopted Capitalism.   The Potsdam Agreement was signed during the conference, which led to the cre ation of a four-power allied control council [ACC] to govern Germany.   The allied council was made up of Britain, The Soviet Union, The United States, and France.   They were each given a zone in Germany to govern.   Berlin, the capital of Germany, fell within the Soviet Union’s zone; fearing that The Soviet Union would gain an advantage by this, the other three powers insisted that Berlin is divided into four separate sections. The Soviet Union’s zone was mainly made up of fertile agricultural land that produced most of Germany’s food; while, the British and the United States’ zones were more industrial in nature and had to rely on foodstuff from The Soviet Union.   The allies planned to limit Germany’s industrial capacity in order to ensure that it would never again be able to achieve remilitarization.   Britain, who occupied the zone least capable of conducting agriculture, disagreed with this resolution and fought for a greater indus trial output by Germany, tightly controlled by the allies, so that Germany may become a major trading partner.   Due to the lack of an agreement on this matter, each country administered its zone as it saw fit.  

Market research about Porsch Essay Example for Free

Market research about Porsch Essay Porsche Market Research Report RMIT University | Market Research | Sem C 2012 3 I. Executive Summary Currently, a number of people in Vietnam can afford luxury brand name cars such as Audi and BMW. Despite the fact that car outlay in Vietnam are three-times higher than its original price, demand seems not have any deduction. The research objective of this research is tounderstand about the Vietnamese target segment of Cayenne Porsche, their buying motives and usage, which require both the qualitative and quantitative information. The three research objectives we follow including: Customer’s? perceptions? create? a? relation? between? their? needs? and? the? cars, some factors customers consider before purchasing a car including? the? image? of? car? related? to? customer’s? image? of? success,? their? characteristics? and? the? current? trend? in? the? market and the occasions customers can use the car affect and the way they take care of it can affect their buying decision. Thus we used the combination of the online focus group discussion, the experiment survey, the secondary data analysis and the depth interview in order to get the needed information. Firstly, some introductory information and backgroundof Porsche Company are presented. Then the secondary research and literature review which include the Industry overview as well as Company overview, the Sale and market and the Customer trend would provide the greater understanding interrelated components about the auto market. Next, the Qualitative research is taken place with the use of Online Focus Group Discussion (getting the responses from luxury car’s? users? on? the? website? Otofun),? the? Secondary? Data analysis and In-depth? interview? which? together? give? the? group? a?greater? understanding? about? the? luxury? car’s? target? market,? their? purchase decisions and usage. Besides that, the Quantitative research is activated with the conduction of the experiment survey, dealing? with? the? statistic? in? order? to? generalize? our? findings? and? understand? more? about? the? luxury? car? brands’? consumer? trend and experiences. After collecting data, the group works with the SPSS software to transfer the information found from the survey and interview and then? export? chart,? graph? and? data? tables? in? order? to? get? the? result? (the? output)? and?interpret? them.? Finally,? the? group’s? members will appraise data collected and formulate the conclusion for the information researched and evaluated in each stage of the research, in order to answer the research questions as well as provide short-term and long-term recommendations for the Cayenne product line to get the competitive advantage in the market. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 4 II. Introduction and background Over the last 60 years, the Porsche Holding Salzburg is the largest and most successful specialty automaker business company in Europe. Today, Porsches roster is quite wide-ranging and now even contains a luxury sport car, the Cayenne. Porsche Cayenne was elected? by? MotorTrend? to? be? the? â€Å"SUV? of? 2011†.? Absorbed? by? latest? Porsche’s? design,? Cayenne? attracts? attentions? by? the? look? of Safety, Elegance and Gentlemen. According to AutoVina, experts said that Cayenne, with high class, appropriate internal forces and latest? engine? V6,? is? a? SUV? that? best? suit? with? Vietnam’s? transportation? circumstances,? while? still? serve? the? needs? of? class? clients. The research study is conducted to find more opportunity in Vietnamese luxury car market, specifically understanding deeply Vietnamese customer as the key to ensure further growth in Vietnam. III. Secondary research and literature review 1. Industry Overview Vietnam is considered as one the countries that has the fastest developing economy. Since 1986, Viet Nam moved from planning economy to free trade and this policy brought the fastest development in Vietnam economy, ranking in the Asia area. In 2007, Vietnam had also joined the World Trade Organization and this milestone opened the new era for Vietnam economy and trade. Since then, many importers appeared and put a step onto the automobile market which was just in the initial stage. Despite the high rate of trade deficit, decreasing purchasing power and rocketing inflation, the luxury car sales has still risen. Besides, limiting the loan rate and increasing interest policy from Central Bank would not actually influence the Vietnam luxury automobile market. According to Mr. Laurent Genet, the CEO of Automotive Asia – official? Audi? importer? in? Vietnam:? â€Å"Our? target? customers? are? the? ones? who? do? not? have? financial? concerns†.? For? them,? a? car? is? the? reputation,? social? position? and? investment. †? Following this sustainable tendency, many luxury automobile importers are extremely optimistic about this fresh but potential market. 2. Sales Market Developing economy, increasing population and improving standard of living are main factors which help rocketing Vietnam Car sales in? recent? years.? According? to? the? latest? report? of? the? Vietnam? Automobile? Manufacturers’? Association? (VAMA),? sales? in? September/ 2012 increased by 9%, reaching 7660 vehicles nationally. However, the majority of businesses, forecast that by the end of the year, the market will only consume less than 95,000 vehicles. At the same time, VAMA statistics has just announced that in the first nine months, sales were down 38% compared to the same period last year. One of the biggest recognizable reasons is due to the? government’s? contradictory? policies,? which? is? rises? in? fees? and? taxes? policies.? According to VietnamNet, at least nine types of taxes and fees have been imposed on car owners which narrows the automobile sales. Do Huu Hao, Chair of the Vietnam Automobile Engineering? Association,? former? Deputy? of? Industry? has? recently? stated? that? â€Å"If? Vietnam? does? not? make? a? breakthrough? in? its? policies,? its? automobile? industry? will? never? be? able? to? develop†. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 5 3. Customer Trend Referring? to? â€Å"Personal? Finance? Monitor†? of? Nielsen in 2011, Hanoi people adore luxury product such as sport car or mobile phone†¦? and? easily? got? attracted? by? them.? They? willing? to? pay? high? price? for? lavish? products? and? believed? that? purchasing? and? consuming them are economic investment. As studied in the International Marketing Review written by Lien Le Monkhouse, Bradley R.? Barnes,? Ute? Stephan,? (2012),? Hanoi? people? can? be? reflected? as? the? kind? of? person? who? highly? appraise? â€Å"saving? face†,? and? consequently? have? high? insights? of? the? â€Å"extended? self-component†? as? well? as? â€Å"the? conspicuousness? dimension†? of? luxury.? Dissimilarly, the Saigonese only bought things when needed. They think high-class? goods? are? for? boasters,? and? they’d? just? spend? on? necessary instead of boasting purposes. Accordingly, Vietnamese consumers? are? aware? of? the? financial? crisis? yet? it’s? easier? for? high- end name brands to attract northern clients; and for southern clients, enterprises should differentiate business strategies and products to meet all demands. Nowadays, a numberofpeople in Vietnam can afford luxurybrand name cars such as Lexus and BMW. Despite the fact that car outlay in Vietnam are three-times higher than its original price, demand seems not have any deduction. In? their? journal? â€Å"Business? Strategy? Series†? (2009),? the? authors stated? that,? for? Trends,? â€Å"there are differences in trends these days. People want safety, fast, sexy, but economical cars†.? Therefore,? â€Å"Efficiency†? becomes? one? of? the? newest? major? trends. The second run-up? is? â€Å"to? personalize? your? style†.? For? example,? men?who love speed and sport conventionally dream about a top-gun car at least once in their life. The third run-up? is? â€Å"Safety†,? and? â€Å"making? cars? more? safety†? is? a? permanent? trend? (like? Lexus’s? pre-collision). Last but? not? least? is? â€Å"Entertainment†,? because? everybody would be so pleased as they have a bottle of wine chilled in the mobile refrigerator inside their luxury car. IV. Problem statement Marketing problem Research Question Research Objectives Hypothesis What Vietnamese market segment should be targeted? (Target segments) Will customers choose the Cayenne? How do the answers to above questions differ depending on demographic group (age, income), psychological (social class, lifestyle and spending on household) and behavioral (benefits and usage rate)? Who are the best prospects? To measure purchase intentions, their lifestyle and perception in order to find out is there a relation between their needs and the car HO: Having Luxury cars is independent from monthly income over 36 millions. H1: Having luxury cars is associated with monthly income over 36 million VND. HO: The people with high social class do not feel the luxury car fulfills the need to enjoy life. H1: The people with high social class feel the luxury car fulfills the need to enjoy life and make the enjoyable life more completed. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 6 How and Why do they purchase a luxury car? (Buying motives) How the performances of Porsche Cayanne affect people? Which factors will customers consider most when choosing a type of car except the budget (the interest or family benefits)? What extent do customers think a luxury car is a status symbol for successful Vietnamese people? What can be the channels they get information? What can be the proper time in their life they consider to buy a luxury car? Will the opinions of their friends/colleagues affect them? To measure the purchase intentions. Understand what factors affect the purchase decision, the reasons and time a customer will buy a car. Also to determine how and what a customer consider before making the purchase. Ho: Different age groups have the same opinion about the statement that? â€Å"luxury? cars? create? good? impressions? on? others† H1: Different age groups have different opinions about the statement that? â€Å"luxury? cars? create? good? impressions? on? others† Ho: On? average,? people? do? not? agree? with? the? statement? that? â€Å"Luxury car is a symbol for successful of most Vietnamese customer. † H1: On average? people? agree? with? the? statement? that? â€Å"Luxury car is a symbol? for? successful? of? most? Vietnamese? customer†? Ho: Customers still buy a luxury car irrelevant with the characteristics with which they describe themselves. H1: Customers do not buy a luxury car irrelevant with the characteristics with which they describe themselves Ho: It is not important to have my car the newest car in the market that few people owns it. H1: It is important to have my car the newest car in the market that few people owns it Ho: Family? members’? opinions? do? not? affect? the? decision? making? of? choosing a car H1: Family? members’? opinions? affect? the? decision? making? of? choosing? a car How do customers use a luxury car? (Usage) What can be the perceived benefits they like when using the car in terms of speed, upgraded safe systems? In what kind of occasion they prefer having a luxury car (business and travelling? ) To determine customers’? lifestyle and usage. Understand the ways customers use the car about. Measure Ho: Consumers do not think that it is important to upgrade the new technical developments. H1: Consumers think that it is important to upgrade the new technical developments. Ho: The job requirement is not the purpose for buying the car (mean =3) H1: The job requirement is the purpose for buying the car Porsche Market Research Report RMIT University | Market Research | Sem C 2012 7 the relationship between the car which helps to reflect their prestige. H0: Customers do not like to travel by their luxury car H1: Customers like to travel by their luxury car V. Methodology 1. Qualitative 1. 1 Online Focus Group Discussion (OFGD) We raised online focus group on Otofun. net forum because we can easily find people who have ability to own a car or have knowledge about car from the famous car forum. In Online focus group, respondents can feel free to express any their opinions without embarrassing or awkwardness due to undirected discussion. Many current users of luxury car brands in the forum were happy and willing to respond clearly to our topic after only some hours since we have posted it. We received nearly 120 comments from nearly 15 members of this forum. So, we got many detail and clear information from that sharing. Some respondents in the forum that even actively give us their mobile number for discussing their deeper information since they think their opinions, ideas cannot be completely reflected through the online comments. However, some people merely answer what was asked by us (the topic owner), so it is quite difficult to expand the information and ask more questions and? because? they? are? seem? â€Å"lazy†? to follow the topic. One more problem with OFGD is besides some members who are willing to help us, some them do not answer the questions and just joke around about the topic. Question Similarities Differences Evaluation Q. 1: Why do you want to choose a luxury car brand? Their? image’s? improvement when choosing luxury car brand. Belief? in? car’s? safety? and? quality? based? on? the brand reputation and long-term business establishment. Most respondents believe that consuming a luxury? car? is? a? way? for? them? to? â€Å"highlight†? their social position to surrounding people and show their success. So, if they have enough money, they actually choose a luxury car brand to purchase, especially business people. Q. 2: How do the family factors affect your car purchase? Not concentrate much on the family factors. When choosing a luxury car brand, people tend to focus on the Some respondents who are married and have children see family factors as a small or medium concentrated factor because they can have more than a car which can be separately used for family factor and. Briefly, most respondents do not think the family factors affect completely their luxury car brand consuming. Most of them tend to be affected by other individual factors. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 8 individual image or personal factors individual factors. Q. 3: What do you think about â€Å"Cayenne†? Porsche brand? Cayenne style and design is more appropriate to elder people, who are more than 40 years. Most young wealthy people may not choose Cayenne although it is a luxury and unique car? brand.? They? think? Cayenne’s? design? is? not fashionable and sporty for young drivers. So when people purchase a luxury car, they do not only focus on the image of car brand, but also the design, style and performance of specific car to fit to their style. 1. 2 Secondary Data Analysis Secondary? data? is? used? for? â€Å"Fact? finding†? purpose? to? understand? clearly? about? the? reason explaining the behavior of consumers who owns a car, explain the outcome of quantitative resources and estimate the market potential or target segment for Cayenne car line of Porsche. TNS, AC Nielsen and International Marketing Review are high authority, as these three legal market research agencies.? These? companies’? major function is to provide the research about the market. We will also use famous online newspaper such as Vnexpress and Vietnamnet for searching the updated news. Moreover, it must be accurate, objective, right time and cost benefit. 1. 3 In-depth Interview Depth interview is an effective interview that allows researchers to discover high amount of information needed about customer behavior. Here, the team conducted depth- interviews with 6 people who own Luxury cars to know more about their consumption and usage. These people are full-time manager positions, around more than 35 years old, already married and working at different areas such as Airlines, Baking, Medical science and Auditing Logistics. On average, their estimated gross income is above 30,000USD. The exact numbers are not revealed. These people are open-minded to share their thoughts during interviews. Some of them have more than 2 luxury cars. One team member has a close relationship with these people, hence they are very willing to help us. In fact, all respondents use car to drive to work every day because they believe it can create a good image in front of their customers and business partners. In other hand, when asking about the perceived benefits they like most when using a luxury car, every respondents agree that the personal convenience and comfortably they received from their luxury car are much more valuable than just for showing off. Furthermore, most interviewees think Cayenne product category is suitable for their age. However, respondents said the style of Cayenne is classical and powerful, it may suit with someone in high-class but classic in style. These Porsche Market Research Report RMIT University | Market Research | Sem C 2012 9 opinions help researchers in discovering the potential targeted Vietnamese customers for Cayenne product line. Finally, most respondents shared that they would like to try a new brand for the next time purchasing car. Thus, researchers need to focus and catch opportunities from those potential customers in order to make them become their customer. It is undeniable that thanks to the interviews, our team had more knowledge to modify the survey questionnaires and provide proper explanation for the outcome of quantitative research. 2. Quantitative research 2. 1 Survey This project utilized survey as data collection tool, and chose cross sectional study as survey method. To generalize unknown problem and relevant data, survey is considered as the most sufficient due to its? â€Å"quick,? inexpensive,? efficient,? and? accurate? means†? (Zikmund Babin 2011). In addition, cross sectional study helps to find out the in-need representational information about the chosen market- car? industry? in? general? and? Porsche’s? market? in? particular? (respondents’? attitude? and? behaviors)? at? a? single? point? in? time.? Data? collection consisted of personal interview and self-administered questionnaires (mail survey). Collecting information via conducting survey is indisputably to have several forms of errors. To preserve the quality of the survey, before starting to launch the actual interview, the team had gone through the pretesting process with classmates and asking for lecturer’s? advices.? The? corrected? final? interview questionnaire contains 11 structured and 1 unstructured questions (see Appendix 1), which are happened to be all straightforward (undisguised questions). Since each team member individually contacts every participant, we could explain them any confusing questions hence it ensures that the survey has been done by the right target segment and since we individually contact them, they realize the seriousness of our work and more willing to put effort in answering the questions. Therefore it significantly helps us eliminate respondent error. 2. 2 Sampling The interview process was administered to a broad range of potential target segment (n=104). Compound interviews were planned with respondents in order to produce more in-depth data collection and opportunities for complement. It took us one week to complete? the? survey? process,? as? each? member? contacts? with? their? parents’? friends? who? already? own? a? car? or? request? our? RMIT? friends’? parents to complete the survey. For the purpose of diminishing random sampling error, we mostly focused only on people who already have car, high income and have credible social status. For example questionnaires had been sent to qualified and high-positioned employees of Vietsov Petro Ltd, Trustbank and Indo China airlines. 2. 3 Instrument: Data collection consisted of personal interview and self-administered questionnaires (mail survey). As it provides many advantages such as geography flexibility, low cost, standardized questions and time-consuming, we can collect the relevant data from targeted respondents. Generally, there are 7 sections containing 12 small questions in this questionnaire. All the questions are diverse, spreading from simple-dichotomy, determinant-choice questions to filter questions and likert scale. Section Iis filter questions in order to identify respondents who meet sample criteria. This section collects data? about? respondent’s? situation? whether? they? own? or? Porsche Market Research Report RMIT University | Market Research | Sem C 2012 10 desire to have a car. Section II and III apply simple dichotomy and determinant choice to collect information about respondents’? demographics such as gender, age, kids and income. This can be seen as using Funnel Technique which requiring general information before leading to more specific questions. In Section IV, semantic differential scale is used to help illustrating the comparison of respondent’s? attitude? towards? Porsche? and? one? other? brand.? Based? on? this? part,? a? further? image? profile? made? from? the? comparison between Porsche and another brand will be built up. From section V, Likert Scale is applied. These questions are vital to the survey as they gather information about purchase motivations from different perceptions, usage purposes and personal image. These questions help figure out what really? drives? respondent’s? attitude? and? behavior. Moreover, understanding exactly their lifestyle, desire, and purpose? may? help? the? researcher? take? a? closer? step? towards? respondent’s? mind? then? form? a? better? strategy.? The questions are standardized, short and simple with specified structure that would avoid complexity and ambiguity. Besides, there are also multitude of? options? which? may? avoid? ‘leading’? questions? and? making? assumptions. VI. Survey Result 1. Actual Sampling The sample size of survey questionnaire is 104 people. However, since we only want to choose the people who already own a car, there are 100 people reach this standard since other 4 people merely intends to buy a car. As aforementioned, our team aims at individuals who have a high possibility to possess a car, therefore the percentage of respondents owing a car counts for 96% of sample size. The survey result also reveals that the proportion of people has the income from 36 million VND to above 63million VND counts for65 %of total respondents and only 14. 56 % of them earns lower than 16 million VND per year. Since it can be unreasonable that people earning 16 million VND cannot own a car, but the reason could be they are RMIT students who cannot purchase a car by themselves, but their families have strong financial power so they already drive cars as a main vehicle. 2. Resul t analysis Research objective 1: Customer’s? perceptions? create? a? relation? between? their? needs? and? the? cars Question 1: Do the monthly salary affect the need of having luxury cars? HO: Having Luxury cars is independent from monthly income over 36 millions. H1: Having luxury cars is associated with monthly income over 36 million VND. Porsche Market Research Report RMIT University |. Market Research | Sem C 2012 11 Results Firstly, the bar graph shows that most of the respondents have a car ownership. These cars are mainly from many popular car brands, namely Audi, Acura, Toyota, Mercedes, Ford, BMW, Chrysler, Lexus, Chervolet, Nissan, etc. In contrast, there is a small percentage of 4. 81 not available, presenting for those did not answer the filter question. However, in overall, the study has met the quota of 100 respondents, having cars, as it shows a wide range of the car brands. Toyota seems to bethe most preferable brand since ittakes themost proportion sincethe graphs represents the highest percentage of 27. 88 is gained by those, owning Toyota cars. The runner up is Ford with 10. 58%. The line chart represents the respondents, having monthly income above 36 million VND mostly have an ownership every kinds of cars, from middle cars such as Subaru or Kia to high-class cars such as BMW and Audi. For example, based on the chart, respondents, owning either BMW or Lexus or Mercedes or Honda that have the income above 63 million have lesser respondents, compared to those driving Toyota. Furthermore, those using either Audi or Acura have an income under 16 million. Thus, it strongly supports for the statement that luxury cars independent from monthly income over 36 million. Secondly, based on this Chi-square test, even though there were more rich people own luxury cars than low income level people (21/67= 31% rich people own luxury cars; 7/36=20% average low income level people own luxury cars); this difference is not statistically significant according to the chi square test (test statistics = 1,675, degree of freedom= 1, p-value=0. 196 0. 05). Therefore, it can be concluded that it do not reject H0. On the other words, having luxury cars is independent from monthly income over 36 million. Explanations. Porsche Market Research Report RMIT University | Market Research | Sem C 2012 12 It can be explained that the desire to own a car can be affected by many other factors, such as whether it is relevant to the customers’? characteristics or fit with job requirement (referred to the next objective) therefore even people who have high income still do not choose a luxury car. In addition, there is a noticeable problem here, which is about the respondent error since the income is a sensitive question so some of them have the tendency to choose a higher range than the actual income or vice versa. Question 2: How do the people with high social class feel the luxury car fulfills the need to enjoy life? Ho: The people with high social class do not feel the luxury car fulfills the need to enjoy life. H1: The people with high social class feel the luxury car fulfills the need to enjoy life and make the enjoyable life more completed. Results The bar chart indicates that the group of people with high social class also mostly disagrees with that idea, counting for more than 12. 5% even though the amount of people who agree also counts a certainly high rate which is around 8%. Based on the Car-fulfill-life. Crosstabulation, most of the high social class respondents agree that luxury car could not help fulfill their need to enjoy the life. This difference is not statistically significant according to the chi square test (test statistics = 1,771, degree of freedom= 1, p-value=0,183 0,05). Therefore, we do not reject H0. It can be said that the people with high social class do not feel the luxury car fulfills the need to enjoy life. Explanations From the data collected, the car purchased is compatible with the owner’s? living? standard.? From? the? bar? chart? in? Q1,? successful? businessman with high monthly income above 36 million tends to own a luxury car brand. However, on the other hand, a luxury car somehow does not really take high position in their perception of life fulfillment. This can be explained that the Vietnammese high-class? people’s? perception? is? quite? different? to? the? general? materialism? tendency among Vietnam society. According to ThanhnienOnline article, the real global billionaires do not really stick with materialism containing luxury car, house.. as common thinking of many Vietnamese people. To those people, car is only a mean of transportation, not a demonstration of their richness and success. This tendency also affects a part of VietNam high-class people and gradually forms a different perception among those successful and wealthy people. Recommendations As what have been proved, there is a gradual changing in Vietnam high-class customers which may put luxury car sales at risk. Taking this in consideration, Porsche should launch campaigns focusing on different aspects of luxury car image such as quality, durability, Porsche Market Research Report RMIT University | Market Research | Sem C 2012 13 service and loyal customer incentives. A luxury car does not only bring a high-class outlook and position but also provides the best quality and many other beneficial incentives. Porsche must demonstrate that it deeply understands this insight, that it knows the car is not just a vehicle, it sticks with successful moments in their career and with happy moments with their families. By recognizing and conducting? strategic? plans? on? time,? Porsche? may? affect? targeted? customer’s? perception? and? change? their? behaviour? in? more? positive ways. Research Objective 2: Some factors customers consider before purchasing a car including the image of car related to their image of success, their characteristics and the current trend in the market. Question 1: How customers evaluate Porsche compared to other three competitors (BMW, Audi Mercedes Benz)? Results To clarify, the study has been conducted through the use of ranking Porsche, presented by the red line in the graph and other brands, including BMW, Audi and Mercedes, presented by the blue line, for each of 9 attributes, namely performance, safety, luxury brand image,? driver’s? image,? prestige,? elegance,? desire? of? the? updated? edition? of? car? model? (desirable),? uniqueness? of? car? accessories and level of equipment. The value in the graph has been calculated to the mean for each attribute. Overall,? the? graph? figures? out? Porsche? is? believed? that? the? car? can? be? raised? the? car? driver’s? social? status? which? is? representative of luxury? brand? image,? driver’s? image,? prestige? and? elegance.? To? illustrate,? the? attribute, gaining the highest mean is the image of the driver with the mean around 4. 8, compared to other brands with the mean around 4. Thus, there is a significant gap between Porsche 3. 6 3. 8 4 4. 2 4. 4 4. 6 4. 8 Other luxury brands Porsche Porsche Market Research Report RMIT University | Market Research | Sem C 2012 14 and one of the other car brands, which is 0. 8. Moreover, in the comparison of prestige, there is a magnificent gap between these car brands which is 0. 2. This is because the red line gains around 4. 4, while the blue one is approximately 4. 6. However, in the comparison of desirable, Porsche is underestimated with the mean near 4. 1, whereas, the other one is approximately 4. 6. This can be explained that there is not much updated version of Porsche Cayenne in recent years. Besides that, most Vietnamese customers are a bit interested in SUV market, not quite much as other foreign market. This can be proven that not much Cayenne models are available in Vietnam much, for example, Cayenne S, Cayenne S Diesel and even Cayenne Turbo S. Explanations: In the social image comparison, all the participants of OFGD agree that current Cayenne models raise the image of the driver.? This? also? supported? for? the? question? no.? 2? that? different? age? groups? have? same? opinion? about? the? statement? â€Å"luxury? cars make good? impressions? on? others†. The graph shows there is no much difference between Porsche and the other brands towards performance, safety, uniqueness of car accessories and level of equipment. This can be explained that the cars chosen for the comparison are premium cars. Based on both OFGD and in-depth interviews, most of the participants acknowledge that premium cars have to meet the certain requirements about safety, performance, its uniqueness of the accessories and the high level of equipment. Recommendations: It is recommended that press releases for the updated version of Cayenne should be widely introduced to be launched. This is because this is the opportunity that can enhance the brand awareness of Porsche, especially Cayenne model. Question 2: Do the customers in different age groups similarly care about the impression they have from other people while driving a luxury car? Ho:? Different? age? groups? have? the? same? opinion? about? the? statement? that? â€Å"luxury? cars? create? good? impressions? on? others† H1:? Different? age? groups? have? different? opinions? about? the? statement? that? â€Å"luxury? cars? create? good? impressions? on? others† Results Firstly, based on the graph, the age groups that have been surveyed includes under 24, 24-under 34, 34-44, 44-under 54, 54-under 64, and 64 and above.

Celebrating Nutrition Month at a School :: Health Nutrition Pyramid Diet

Nutrition Month Celebration Last July, Life College has a celebration for Nutrition Month. The program runs like this: In the morning, the students have a food fair, each level decorated their booth and sell cuisines. Elementary students sell nutritious food like fruit salad, pancit, eggs and etc. assisted by their parents. 1st year class was assigned to cook Seafood cuisines, 2nd year for Asia cuisines and 3rd year for World cuisines. While the food fair is on going, chosen grade 1to 4 students participated in Poster Making Contest. It was held in the Library at 9:00 am. The contest was not that easy because they must just used their fingers and natural food color for painting. A Grade 3 Matatag student won the contest. Aside from those activities, some of the students join the parlor games. Their activeness in the games showed that they are healthy and fit. Some of the games are Tug of War, Stop Dance and Pasa Buko. The food cooking competition started an hour and a half before noon. Each level and section are provided a list of ingredients that they must bring and use in making appetizer, main dish, soup, dessert and beverage. When the clock struck at 12:00, the judges start to taste and grade the food that they cooked. 2nd year students got the taste of the judges and won the contest. In the afternoon, the program is held in the Life Church auditorium. They have Quiz Bee about nutrition. You will see that all of the contestants are giving their best. 1st year Dependable got the 1st place, 3rd year A got the 2nd place and 1st year committed got the 3rd place. After few minutes of break, the Search for A1 child 2008 started. 6 children from the Preschool Department joined the contest. They are all smart and talented. The audience cheered when they saw these children dressed with their costumes related to fruits and vegetables, sport wears, and school uniforms. The mass stood up form their chair and clapped their hands when the children showed their talents.

An Argumentative Essay Regarding the building of the Keystone pipeline

With an increasing global population and ever industrializing society's, environmental concern is rarely given priority over economic incentive. But what people fail to realize is that our environmental failures, and relative apathy about it set up a plethora of problems for future generations to deal with. One of the most important decisions president Obama will face in the next year will be whether or not to approve the building of the Keystone XL pipeline, a massively sized, and massively controversial oil pipeline that would stretch all the way from Alberta Canada, to American oil refineries along the Gulf Of Mexico.Despite the economic incentive present, the building of the Keystone XL pipeline should not happen because of the environmental risks posed, and the fact that it bolsters our dependence on fossil fuels. Oil pipelines are prone to environmentally devastating spills, and have never proved to be an effective long term solution for the transport of crude oil. A pipeline t he size of the Keystone XL would simply be a disaster waiting to happen.The proposed pipeline would stretch over 2,000 miles, and go directly above the Ogalalla Aquifer in the central United States. The Ogalalla aquifer is one of the largest, and most important in the entire United States, â€Å"About 27 percent of the irrigated land in the United States overlies this aquifer system, which yields about 30 percent of all ground water used for irrigation in the United States. The aquifer system supplies drinking water to 82 percent of the 2. 3 million people (1990 census) who live within the boundaries of the High Plains study area.† (Dennehy)The sheer size of the aquifer makes it so that the Keystone XL would have to go over it in order to reach it's destination, so what damage a spill would have is only magnified by the agricultural importance of the aquifer. There have been 24 oil pipeline spills in the US alone over the last decade, spilling over 680 thousand tonnes of oil. (List of Oil Spills). And even despite a recent spill in Arkansas, proponents of the pipeline still have failed to properly look into it's potential impact. â€Å"†¦the study is missing some critical elements, including an in-depth review of pipeline safety issues, added pollution in refinery communities and a special assessment of the impact on wildlife†¦. Keystone XL is rife with issues that exacerbate climate change and environmental injustices. † (Mogerman).Rather than be concerned with the issues presented by the pipeline, or the past precedent of failure many pipelines have had in the US, Keystone supporters seem to only be focused on the profit it's building would turn.And many wealthy supporters have turned to lobbying News programs into downplaying it's risks. â€Å"TV Outlets Mentioned Jobs Benefits Twice As Often As Spill Risks. Television outlets overlooked the threat of Keystone XL to the sensitive ecosystems along the pipeline route, mentioning the r isk of a spill in just 20 percent of coverage since Election Day, November 6, 2012. Meanwhile, 43 percent of television coverage promoted the jobs benefits of the pipeline.† (Fitsimmons)The media is the most effective way to get a message to the public, and wealthy oil corporations have proved they're willing to spend money to get a persuasive message across to the public, â€Å"Keystone pipeline supporters outspend it's opponents 35 to 1†¦ Some of this money going to news stations to encourage a positive view be portrayed. † (Israel) If the Keystone pipeline is built, a potential spill poses immense environmental risk to humans and wildlife alike, but supporters fail to acknowledge these risks and continue to push for it's production.America should be moving toward widespread usage of renewable energy, for the sake of its economy and environment; the building of the Keystone XL pipeline would only further our national dependence on non-sustainable sources of energ y.America, like many countries worldwide has been making a push toward sustainable energy on all fronts, and as public support of the shift becomes more and more apparent, â€Å"85% of Iowan's support wind farms, and this number is an accurate gauge of the approximate public attitude nationwide.† (Haugen) large energy companies, and other companies like car manufacturers become more and more likely to jump on the bandwagon and help the progress, â€Å"Green car madness has taken over. This year we have seen more electric and hybrid vehicle startups than ever before. † (Morrison) Nearly everyone recognizes the benefits of the shift, both in terms of how it would help our environment in the long term, but also the economic impact it would have, (reduced gas costs, lower electric and other utilities bills†¦ etc. ) But still, many large companies work to impede the progress in favor of  maintaining our dependence on fossil fuels.The American Petroleum institute has worked with many oil industry protection companies to stymie the renewable energy movement, even in some cases, â€Å"posing as environmentalist groups in order to attract the support of environmentalists while simultaneously pushing their anti-renewable agenda. † (Blankenhorn) Many of these companies striving against renewable energy also support the building of the Keystone pipeline, using the justification that the building of the pipeline would lower gas prices.But what they fail to acknowledge is the basic economic fallacy of this, â€Å"Fossil energy prices are not going to fall. The more you remove carbon-based resources from the ground, the more it costs to get more. † (Blankenhorn) The law of supply and demand dictates that as supply lessens, demand goes up, and as does price. So even if prices are lowered in the short term, the fact that crude oil is a non-renewable resource assures that the pipeline is in no way a permanent solution to gas prices so many peo ple worry about. Perhaps a more permanent solution to gas prices would to eliminate gas altogether.Rather than pumping money into a project like the pipeline that would simply increase our dependence on fossil fuels, more money should be put into the research and development of sustainable energy. With the US dollar that will go into building the Keystone pipeline, â€Å"Approximately 12. 2$ billion† (TransCanada), with that money alone, we could afford to put a whole home solar panel system on over 1. 8 million homes across the country (Wholesale Solar), or purchase a Nissan Leaf electric car (no gas emissions, 108 mpg) for over four hundred thousand people.(Gunther)Supporters of the Keystone Pipeline argue that the jobs created by the pipeline, and the money that would in turn be pumped into the economy validates its building. Approval of the pipeline would immediately add many job opportunities to the American workforce, â€Å"It's estimated that the Keystone XL project w ould help create at least 20,000 new American jobs in manufacturing and construction, said House Speaker John Boehner. † (Shierter) This immediate influx of jobs would benefit the national economy and reduce unemployment.Supporters also say that it's building would help reduce gas prices throughout the country, a pressing issue that effects a large number of people. â€Å".. they say the few pipelines that do connect Canada's oil production region to the US currently flow where refining capacity is limited. This means less gasoline for your tank. The result would mean more supply for US consumers, and therefore, lower gasoline prices. † (Sanati) With the pipeline carrying nearly 800,000 barrels of oil a day directly into U. S. Refineries, our foreign dependence would be significantly reduced, and the ‘everyday person' would see a drop in their gas prices.Supporters say that these economic incentives are enough enough to outweigh the environmental risks of building the pipeline. While the fact that the pipeline being built would immediately create 20,000+ jobs for American people is a fact, and can't be refuted, what supporters like John Boehner fail to acknowledge is the permanence of these jobs. The national energy panel came out with a report regarding the economic impact of building the pipeline, saying â€Å"†¦ once up and running, the operation of the pipeline would only support 35 permanent and 15 temporary jobs, mostly for inspections, maintenance and repairs.Based on this estimate, routine operation of the proposed pipeline would have negligible socioeconomic impacts. † (Buford) What good in an influx of 20,000+ jobs if, once done with their initial job are no longer needed? The idea that the jobs created by the pipeline should be enough to make us want to build it is a short-sighted evasion of facts. Rather than thrust people into impermanent jobs related to the pipeline employers nationwide should be pushing people towa rd working in the field of renewable energy, â€Å"The field of renewable energy has expanded vastly over the last 10 years, creating over 2.3 permanent jobs worldwide.A number expected to continue increasing. † But America has yet to embrace this shift as other countries have â€Å"In the United States, federal policies have been weak and inconsistent over the years. Still, a study for the American Solar Energy Society found that the U. S. renewables sector employed close to 200,000 people directly in 2006 and another 246,000 indirectly. † (Bezdek) The potential is there for renewable energy to emerge as a power player in terms of national employment in the U.S, other countries show it's massive potential, â€Å"In 2006 Germany had some 259,000 direct and indirect jobs in the renewables sector.The number is expected to reach 400,000-500,000 by 2020 and then 710,000 by 2030. † (Buhler) Yet the U. S still seems wary to make a commitment to renewable energy, in ma ny ways do to powerful oil companies and other people with economic interests in oil working to impede a national shift. Rather than focus on the short term employment that would come from the Keystone Pipeline, the American government and energy companies should work on shifting from fossils fuels, to renewable energy.It would not only benefit the environment, but expand an already existing field of permanent jobs. The risks posed by building the Keystone XL pipeline outweigh it's economic potential by a large margin. It's building would only further delay us as a country from moving toward widespread renewable energy. As inhabitants of this Earth it is our responsibility to preserve and protect the Earth and it's natural resources for future generations, to build the Keystone pipeline would contradict that philosophy.Many people have stepped up for the cause and publicly opposed the pipeline, whether through petitions, letters to political figures, or actual demonstrations, this p ublic pressure is what convinces politicians to support a stance, and this will to protect is exactly what will end up preserving our Earth. â€Å"We abuse land because we regard it as a commodity, belonging to us. When we see land as a community to which we belong, then we may begin to use it with love and respect. † An Argumentative Essay Regarding the building of the Keystone pipeline With an increasing global population and ever industrializing society's, environmental concern is rarely given priority over economic incentive. But what people fail to realize is that our environmental failures, and relative apathy about it set up a plethora of problems for future generations to deal with. One of the most important decisions president Obama will face in the next year will be whether or not to approve the building of the Keystone XL pipeline, a massively sized, and massively controversial oil pipeline that would stretch all the way from Alberta Canada, to American oil refineries along the Gulf Of Mexico.Despite the economic incentive present, the building of the Keystone XL pipeline should not happen because of the environmental risks posed, and the fact that it bolsters our dependence on fossil fuels. Oil pipelines are prone to environmentally devastating spills, and have never proved to be an effective long term solution for the transport of crude oil. A pipeline t he size of the Keystone XL would simply be a disaster waiting to happen.The proposed pipeline would stretch over 2,000 miles, and go directly above the Ogalalla Aquifer in the central United States. The Ogalalla aquifer is one of the largest, and most important in the entire United States, â€Å"About 27 percent of the irrigated land in the United States overlies this aquifer system, which yields about 30 percent of all ground water used for irrigation in the United States. The aquifer system supplies drinking water to 82 percent of the 2. 3 million people (1990 census) who live within the boundaries of the High Plains study area.† (Dennehy)The sheer size of the aquifer makes it so that the Keystone XL would have to go over it in order to reach it's destination, so what damage a spill would have is only magnified by the agricultural importance of the aquifer. There have been 24 oil pipeline spills in the US alone over the last decade, spilling over 680 thousand tonnes of oil. (List of Oil Spills).And even despite a recent spill in Arkansas, proponents of the pipeline still have failed to properly look into it's potential impact. â€Å"†¦the study is missing some critical elements, including an in-depth review of pipeline safety issues, added pollution in refinery communities and a special assessment of the impact on wildlife†¦. Keystone XL is rife with issues that exacerbate climate change and environmental injustices. † (Mogerman). Rather than be concerned with the issues presented by the pipeline, or the past precedent of failure many pipelines have had in the US, Keystone supporters seem to only be focused on the profit it's building would turn.And many wealthy supporters have turned to lobbying News programs into downplaying it's risks. â€Å"TV Outlets Mentioned Jobs Benefits Twice As Often As Spill Risks. Television outlets overlooked the threat of Keystone XL to the sensitive ecosystems along the pipeline route, mentioning the r isk of a spill in just 20 percent of coverage since Election Day, November 6, 2012. Meanwhile, 43 percent of television coverage promoted the jobs benefits of the pipeline.† (Fitsimmons)The media is the most effective way to get a message to the public, and wealthy oil corporations have proved they're willing to spend money to get a persuasive message across to the public, â€Å"Keystone pipeline supporters outspend it's opponents 35 to 1†¦ Some of this money going to news stations to encourage a positive view be portrayed. † (Israel) If the Keystone pipeline is built, a potential spill poses immense environmental risk to humans and wildlife alike, but supporters fail to acknowledge these risks and continue to push for it's production.America should be moving toward widespread usage of renewable energy, for the sake of its economy and environment; the building of the Keystone XL pipeline would only further our national dependence on non-sustainable sources of energ y. America, like many countries worldwide has been making a push toward sustainable energy on all fronts, and as public support of the shift becomes more and more apparent, â€Å"85% of Iowan's support wind farms, and this number is an accurate gauge of the approximate public attitude nationwide.† (Haugen)Large energy companies, and other companies like car manufacturers become more and more likely to jump on the bandwagon and help the progress, â€Å"Green car madness has taken over. This year we have seen more electric and hybrid vehicle startups than ever before. † (Morrison) Nearly everyone recognizes the benefits of the shift, both in terms of how it would help our environment in the long term, but also the economic impact it would have, (reduced gas costs, lower electric and other utilities bills†¦ etc. )But still, many large companies work to impede the progress in favor of  maintaining our dependence on fossil fuels. The American Petroleum institute has worked with many oil industry protection companies to stymie the renewable energy movement, even in some cases, â€Å"posing as environmentalist groups in order to attract the support of environmentalists while simultaneously pushing their anti-renewable agenda. † (Blankenhorn) Many of these companies striving against renewable energy also support the building of the Keystone pipeline, using the justification that the building of the pipeline would lower gas prices.But what they fail to acknowledge is the basic economic fallacy of this, â€Å"Fossil energy prices are not going to fall. The more you remove carbon-based resources from the ground, the more it costs to get more. † (Blankenhorn) The law of supply and demand dictates that as supply lessens, demand goes up, and as does price. So even if prices are lowered in the short term, the fact that crude oil is a non-renewable resource assures that the pipeline is in no way a permanent solution to gas prices so many peo ple worry about. Perhaps a more permanent solution to gas prices would to eliminate gas altogether.Rather than pumping money into a project like the pipeline that would simply increase our dependence on fossil fuels, more money should be put into the research and development of sustainable energy. With the US dollar that will go into building the Keystone pipeline, â€Å"Approximately 12. 2$ billion† (TransCanada), with that money alone, we could afford to put a whole home solar panel system on over 1. 8 million homes across the country (Wholesale Solar), or purchase a Nissan Leaf electric car (no gas emissions, 108 mpg) for over four hundred thousand people.  (Gunther)Supporters of the Keystone Pipeline argue that the jobs created by the pipeline, and the money that would in turn be pumped into the economy validates its building. Approval of the pipeline would immediately add many job opportunities to the American workforce, â€Å"It's estimated that the Keystone XL proje ct would help create at least 20,000 new American jobs in manufacturing and construction, said House Speaker John Boehner. † (Shierter) This immediate influx of jobs would benefit the national economy and reduce unemployment.Supporters also say that it's building would help reduce gas prices throughout the country, a pressing issue that effects a large number of people. â€Å".. they say the few pipelines that do connect Canada's oil production region to the US currently flow where refining capacity is limited. This means less gasoline for your tank. The result would mean more supply for US consumers, and therefore, lower gasoline prices. † (Sanati) With the pipeline carrying nearly 800,000 barrels of oil a day directly into U. S. Refineries, our foreign dependence would be significantly reduced, and the ‘everyday person' would see a drop in their gas prices.Supporters say that these economic incentives are enough enough to outweigh the environmental risks of buil ding the pipeline. While the fact that the pipeline being built would immediately create 20,000+ jobs for American people is a fact, and can't be refuted, what supporters like John Boehner fail to acknowledge is the permanence of these jobs. The national energy panel came out with a report regarding the economic impact of building the pipeline, saying â€Å"†¦ once up and running, the operation of the pipeline would only support 35 permanent and 15 temporary jobs, mostly for inspections, maintenance and repairs.Based on this estimate, routine operation of the proposed pipeline would have negligible socioeconomic impacts. † (Buford) What good in an influx of 20,000+ jobs if, once done with their initial job are no longer needed? The idea that the jobs created by the pipeline should be enough to make us want to build it is a short-sighted evasion of facts. Rather than thrust people into impermanent jobs related to the pipeline employers nationwide should be pushing people toward working in the field of renewable energy, â€Å"The field of renewable energy has expanded vastly over the last 10 years, creating over 2.3 permanent jobs worldwide.A number expected to continue increasing. † But America has yet to embrace this shift as other countries have â€Å"In the United States, federal policies have been weak and inconsistent over the years. Still, a study for the American Solar Energy Society found that the U. S. renewables sector employed close to 200,000 people directly in 2006 and another 246,000 indirectly. † (Bezdek) The potential is there for renewable energy to emerge as a power player in terms of national employment in the U.S, other countries show it's massive potential, â€Å"In 2006 Germany had some 259,000 direct and indirect jobs in the renewables sector.The number is expected to reach 400,000-500,000 by 2020 and then 710,000 by 2030. † (Buhler) Yet the U. S still seems wary to make a commitment to renewable energy, i n many ways do to powerful oil companies and other people with economic interests in oil working to impede a national shift. Rather than focus on the short term employment that would come from the Keystone Pipeline, the American government and energy companies should work on shifting from fossils fuels, to renewable energy.It would not only benefit the environment, but expand an already existing field of permanent jobs. The risks posed by building the Keystone XL pipeline outweigh it's economic potential by a large margin. It's building would only further delay us as a country from moving toward widespread renewable energy. As inhabitants of this Earth it is our responsibility to preserve and protect the Earth and it's natural resources for future generations, to build the Keystone pipeline would contradict that philosophy.Many people have stepped up for the cause and publicly opposed the pipeline, whether through petitions, letters to political figures, or actual demonstrations, th is public pressure is what convinces politicians to support a stance, and this will to protect is exactly what will end up preserving our Earth. â€Å"We abuse land because we regard it as a commodity, belonging to us. When we see land as a community to which we belong, then we may begin to use it with love and respect. †